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How tight you wear the Ka-Chu will depend on the risks posed by the environment.
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If your glasses fog; if your breathing becomes more difficult when you press in on any portion of the seal; if you feel hot air escaping under the seal; or if the Ka-Chu does not seem to gently resist your breathing - you can tighten the seal.
Make adjustments to any of the steps taken to fit the Ka-Chu.
Fasten snaps as needed along the sides.
Give the Ka-Chu a downward tug below any point where it seems to be leaking air.
To temporarily tighten the bottom seal, press the flap up under your chin.
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The Ka-chu may stretch slightly at first as you wear it and need to be adjusted.